Article Syndication - The Key to Content
By S. Housley
New websites are being launched daily. In order to compete, webmasters need to find
alternative ways of producing themed websites. Highly focused articles are often
sought by wembasters. Why? Because content on the web is still king! In order to
attract search engines and site visitors, webmasters rely heavily on providing new,
innovative and fresh content. If the web site content is rich, visitors will come.
If the website content is updated regularly, visitors will return. When evaluating
a website's traffic it is easy to see that the low cost of syndicated content can
increase a website's value. Sites that contain multiple pages related to a specific
topic increase the likelihood of being 'found' when a variety of search phrases
are used for that topic.
By creating a niche resource, webmasters are viewed as industry experts and their
websites are more likely to receive incoming directory links. A number of publishers
provide free content, the only stipulation being that the webmaster serving the
content must include the author resource box. Webmasters utilizing free content
can easily create portals teeming with themed content.
Unlocking the Key to RSS
Many webmasters are struggling to find fresh, innovative content while other savvy
webmasters have realized the potential hidden within RSS and are adopting the technology
at a maddening pace. By utilizing RSS, webmasters can tap numerous free content
sources with very little effort. RSS truly is a webmaster's key to free content.
Webmasters interested in taking advantage of RSS have a number of resources available
GoArticles is a free content article directory with more than 20,000 articles available
for syndication. Recently GoArticles added a feature that will allow webmasters
and site owners to add dynamically updated article headlines to their sites by simply
adding a single line of java script into their webpage. More than 100 articles are
added daily to GoArticles. The content is refreshed and indexed every 3 hours, so
new articles are updated on the site 8 times a day. Webmasters looking for content
can include theme-based RSS feeds into their site, using java script supplied by
GoArticles. The java script accesses an RSS feed that contains the article headlines
on the GoArticles site.
GoArticles has 64 article categories, making it easy for webmasters to find content
that suits their interest. Webmasters can select either the most recent articles
in a specific category or the most popular articles in a specific category. As new
articles are added to the GoArticles directory, the content on the websites using
the java script will dynamically update.
Additional details at: http://www.goarticles.com
Example of a site using GoArticle's feed - http://www.small-business-software.net/goa-seo-headlines.htm
Another article resource webmasters may find useful is Article Central's tracker
script. Webmasters can easily insert java script into their website to list all
of Article Central's new articles or site owners can customize the tracker code
to list only those articles chosen from the article repository's article category
list. Articles relate to web development, design and technology-related issues and
are updated daily.
Additional details at: http://thewhir.com/find/articlecentral/tracker.asp
Example of a site using Article Central's feed - - http://www.softwaremarketingresource.com/articledirectory-headlines.htm
Content syndication is a win-win for both the publisher and the webmaster. As a
result of these new distribution opportunities provided by GoArticles and Article
Central, publishers will receive increasingly more exposure for their articles and
webmasters will have a new source for fresh content.
Webmasters interested in creating dynamic content from other free sources can use
the free service provided by Feed2JS. All webmasters need to do in order to display
the RSS feed on a website is enter the URL of the RSS source. Feed2JS creates java
script that can be inserted into the HTML of the site owner's webpage. Webmasters
are also given control over how their content is served, meaning they can customize
the look and appearance of the headlines.
Additional details at: http://jade.mcli.dist.maricopa.edu/feed/index.php?s=build
Example of site using Feed2JS - http://www.feedforall.com/rss2java-rssblog.htm
Search engines are increasingly looking for theme-based portals by having specific
targeted content where Webmasters are likely to be defined as industry experts.
RSS is a free and easy way to promote a site and its content without the need to
advertise. RSS is defined specifically for syndication; in fact the acronym RSS
stands for Really Simple Syndication. This means that webmasters serving RSS content
do not need to negotiate complicated content sharing partnerships in order to use
content contained within an RSS feed.
In order to completely understand the power and potential of RSS, webmasters may
want to visit the following resources:
RSS Specifications - everything you need to know about RSS - http://www.rss-specifications.com
Feedster - locate RSS feeds that are topic specific
FeedForAll - create RSS feeds from your own content http://www.feedforall.com
RSS4U - free online RSS reader http://www.rss4u.com
FeedDemon - desktop RSS reader -
About the Author:
Sharon Housley manages marketing for the NotePage and FeedForAll product lines.
RSS Marketing Feed