Hi,
Welcome to the November issue of Software Marketing News, an independent voice for software developers. An HTML version can be viewed at http://www.softwaremarketingresource.com/author-resource-newsletter60.html .

Unconfirmed Industry News
According to the press release at:
http://biz.yahoo.com/prnews/051101/phtu029a.html?.v=1 . Mike Callahan has been hired by Rose City Software as VP of Software Marketing and will be head up acquisition of new software titles. I have an email into Mike Callahan to confirm this, but I have not actually spoken with him.

Windows Marketplace
Microsoft has partnered with eSellerate and Digital River to list software solutions in the Windows Marketplace. Software developers should contact either eSellerate or Digital River to determine how they can take advantage of Microsoft's traffic.

Sad News
It is with sadness that I write about the death of an industry colleague. Lance Rose, a pioneer attorney in the computer and Internet law fields, has passed away. During his time in private practice, Lance wrote for major publications such as Wired Magazine, Silicon Alley Reporter, and ComputerWorld, and for books such as Internet Unleashed and Electronic Publishing Unleashed; lectured at forums around the country, including the Library of Congress, Copyright Society of the USA and the Internet Society; founded and chaired the first major online law conference series in the world, "Legal and Business Aspects of the Internet", sponsored by the National Law Journal; and advised and represented many software developers, electronic publishers, and other technology related companies. Many developers know Lance from his sessions at the Shareware Industry Conference each year.

Shareware Radio
Mike Dulin and SharewareRadio.com brings you a weekly broadcast of views and news about the Shareware software industry. Former guests include Brant Palazza from Digital River, Dmitry Kurashev of Famatech at famatech.com. Alexandre Kolosovski an attorney with International Legal Counsels PLLC in Paris who specializes in IT law and Phil Schnyder from askSam Systems.
http://www.sharewareradio.com

SPLOGS
What is a splog? It is SPAM + blog. Splogs are generally created from scraping content and are usually non-sensical and designed for SEO and adsense revenue.

The new splog sites have significantly diluted the value of blogs and many of the blog search engines. As a result bloggers and marketers are attempting to combat splogging, and a new site Fight Splog has popped up. The Fight Splog contains a page that allows users to report Splog etc...
http://www.fightsplog.com/take-action.php

New Technology
Simon Carter from DataMystic (formerly Crystal Software) has launched a very interesting new application. The application Web Copyrighter embeds hidden information into any web pages, blogs, rss feeds or XML files, showing the rightful owner of any published work.
http://www.datamystic.com/webcopyrighter.html

Article(s)
What is Creative Commons?
A Creative Commons license allows creators to place conditions on their copyrights. Traditionally, copyrights restrict the rights of others from modifying or distributing copywritten works. Creative Commons licenses offer flexibility by allowing the creator (copyright holder) the ability to choose what limitations they want in place with respect to specific copywritten works.
http://www.feedforall.com/creative-commons.htm


Repackaging and Republishing Content
We are taught to recycle paper, cans, bottles and plastic but marketers rarely discuss the value of repackaging and repurposing content. Publishers and marketers alike have embraced content syndication and RSS but few have considered the value beyond the actual syndication. Consider an alternative communication channel that reaches a new or different audience.
http://www.feedforall.com/text-to-podcast.htm

Short Term vs Long Term Marketing
In order to create consistent sales cycles and a positive growth trend businesses usually engage in both short and long term marketing efforts.
http://www.small-business-software.net/shorterm-vs-longterm.htm


Online Tools
This tool is to check your backlinks and the anchor text used in those backlinks. Finds unique backlinks and the anchor text.
http://www.helpfulinformation.org/seo-tools/anchortext.pl

Tucows & Dr File Finder
Shareware Spotlight
Free high-traffic exposure for one week on the Tucows network. In order to get the listing all you have to do is write about your program, tell potential users what it does, how it works and why they should try it. Contact Mike Callahan for details.
Sample Sportlights -
http://editorial.tucows.com/blog/SharewareSpotlight

Jagger / Google and Reinclusion
With the Jagger update many webmasters and content publishers are despondent over their Google traffic. If you find yourself banned from Google follow these directions for a reinclusion:
http://www.mattcutts.com/blog/reinclusion-request-howto

Conferences
European Shareware Conference
The 5th annual European ShareWare Conference Opening doors across Cyberspace will take place on the 5th and 6th of November 2005 in Brussels, Belgium . It is not too late to sign up. Digital River is hosting an event Friday afternoon that will include a tour of Brussels, ACT will be hosting Saturday evening's beer tasting, and Sunday will be a taste of Brusselian Music Gourmets.
http://www.euroconference.org/



We have lots planned for the SMR site, while its taking longer than we initially anticipated, I think our new look and some of the launch items will be of particular interest to software developers, so please stay tuned!

Software marketing resource is an independent voice for developers. We welcome any suggestions and feedback on our articles and information

Thank you for your continued interest in SMR.
Sharon Housley
Software Marketing Resource - http://www.softwaremarketingresource.com
FeedForAll - http://www.feedforall.com
NotePage, Inc. - http://www.notepage.net