Software Marketing Resource containing information for software developers, shareware authors, software publishers, distributors, and user groups. Includes lots of marketing and promotional tips

Press Packet (Press Kit)

Press Packet (Press Kit)

Ideas of what to include in your press kit:

Cover Letter - (really a form letter, but personalized for each editor)

"What you Should Know About My Software"
color printed on letterhead, including newsworthy information on products.

Press Release on letterhead

Screen Shots - color printed on letterhead

Company Profile - Color printed on letterhead

Promotional Item (if available)

The Software (registered version as packaged for customers)

Thanks to Dan Veaner of Emmasoft for the above contributions

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