News and reviews for the people who market software.
Software Marketing Resource covers the tools, tactics, and companies shaping how software gets sold — reported plainly, reviewed without sponsors.
Honeyjar launches an AI PR agent that pitches reporters, but says when you're not ready
Honeyjar's AI drafts pitches and finds reporters, but its founders say it's built to tell you when you're not ready for coverage.
Sienna Mcpherson · 5 min readAIGoogle's new Gemini agent gets its own Workspace email address and a seat in your inbox
Google's new Gemini agent has its own Workspace email and memory, putting a non-human teammate inside marketing's daily tools.
Sienna Mcpherson · 4 min readAIAnthropic bans Claude-powered content networks built to sway AI answers
Anthropic's new Claude policy bans content networks built to sway AI search and chatbot answers, effective Nov 12.
Sienna Mcpherson · 4 min read
AIChatGPT's Intelligent UI builds calculators inside the chat, and SaaS lead-gen tools are in its path
Sienna Mcpherson · 5 min read
PositioningThe Document Foundation writes down six conditions for adding AI to LibreOffice, and says none are met yet
Sienna Mcpherson · 5 min read
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