News and reviews for the people who market software.
Software Marketing Resource covers the tools, tactics, and companies shaping how software gets sold — reported plainly, reviewed without sponsors.
Software companies' creator video use jumped 55% this year, and AI is already citing it in shopping answers
B2B software's creator video use is up 55% this year. IAB data shows AI shopping tools already weigh creator reviews in their answers.
Sienna Mcpherson · 4 min readPositioningMartech category labels have stopped describing products, and a blind test shows buyers can't tell CRMs apart
Vendors reshuffle category labels every year, but a blind test found buyers can't tell rival CRMs apart on messaging alone.
Sienna Mcpherson · 4 min readTools & AnalyticsMarketo's co-founder launches Phave, an AI marketing platform priced by reach, not database size
Marketo co-founder Jon Miller launches Phave, AI marketing automation priced by monthly reach, not database size.
Sienna Mcpherson · 4 min read
SearchGoogle adds AI Max reporting, two years after advertisers called it a black box
Sienna Mcpherson · 4 min read
Tools & AnalyticsIAB gives AI ad-buying agents a shared proposal format, and measurement contracts get a template
Sienna Mcpherson · 4 min read
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