News and reviews for the people who market software.
Software Marketing Resource covers the tools, tactics, and companies shaping how software gets sold — reported plainly, reviewed without sponsors.
Blocking AI training no longer costs you Googlebot, and it still won't keep you out of AI answers
Cloudflare split training from search crawling on September 15. The setting most marketers will reach for does not do what they think.
Sienna Mcpherson · 4 min readPositioningAI search is now the top media challenge, and buyers are answering it with brand spend
The IAB makes AI-driven search the top media challenge, and the budget it unlocked is going to brand, not tactics.
Sienna Mcpherson · 4 min readSearchGoogle has started paying for grounding, and the panel shows earnings but not usage
Google's AI contribution pilot pays when pages shape an AI answer, and shows a monthly figure with no usage behind it.
Sienna Mcpherson · 4 min read
RetentionHarvey puts an ex-lawyer in every deployment, and now certifies people it doesn't employ
Sienna Mcpherson · 4 min read
SearchThe same 3-4 word query now drives 46% of paid conversions and almost no organic clicks
Sienna Mcpherson · 4 min read
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