News and reviews for the people who market software.
Software Marketing Resource covers the tools, tactics, and companies shaping how software gets sold — reported plainly, reviewed without sponsors.
Discord's public communities start showing up in Google this December, and admins have until Nov. 16 to opt out
Discord will show public-server chat in Google starting in December, and admins have until Nov. 16 to pick which channels take part.
Sienna Mcpherson · 4 min readDistributionReddit's search referral traffic is collapsing, and its answer is a login wall, not GEO
Reddit's earnings data shows search traffic collapsing, and its fix is a login wall, not an AI-search push.
Sienna Mcpherson · 4 min readSearchGoogle says AI Mode queries run three times longer, and discovery now starts before buyers know your product's name
Google data: AI Mode queries run 3x longer, and buyer discovery starts earlier -- before they know your product category.
Sienna Mcpherson · 4 min read
SearchGoogle backs a shared robots.txt signal to opt out of AI training everywhere, and it won't land until 2027
Sienna Mcpherson · 4 min read
SearchGoogle's search ad growth slowed to 12%, and its own chief business officer blamed AI Mode
Sienna Mcpherson · 5 min read
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