News and reviews for the people who market software.

Software Marketing Resource covers the tools, tactics, and companies shaping how software gets sold — reported plainly, reviewed without sponsors.

01LatestAll articles →

A thick stack of paper documents held together with colorful paper clips on a desk.

AI · Lead story

Agencies say AI is making marketing briefs longer and harder to act on

Agency leaders say AI-drafted briefs look polished but lack a clear objective, and new survey data shows what that is costing marketers.

Sienna Mcpherson · 4 min read

Marketing's AI budget grew slower than every other department this year, Menlo Ventures finds

Menlo Ventures' 2026 enterprise AI survey shows marketing's AI budget grew just 1.8x, the slowest of any department tracked.

Sienna Mcpherson · 4 min read Tools & Analytics

Google's server-side ad tags will accept full IP addresses starting January 2027

Google's server-side ad tags switch from redacted to full IP addresses on Jan. 11, 2027 — Analytics tags are unaffected.

Sienna Mcpherson · 4 min read Distribution

Higher-rated Google ads win more impressions, not more conversions, study finds

Google Ads gives higher-rated RSAs more impressions, but a 5,900-account study finds they convert worse and cost more, often.

Sienna Mcpherson · 4 min read

A pocket calculator, gold coins and a percent sign on an orange background, next to a phone showing a financial chart.

Distribution

Unsponsored. Scored out of 5.

4.6 /5

Pageviews.ai

A credible analytics stack without the GA4 tax: cookieless, unsampled, and an AI layer that saves real analyst time. Thin on session replay and integrations.

Tools & Analytics · Read the full review →

How we review

No sponsors, no affiliate deals

Nobody pays for a verdict here, and nobody sees it before it publishes.

Hands-on, on our own traffic

Every tool is run against real data before it gets a number attached to it.

Scored out of 5, revisited

Scores move when products do. More reviews are in progress — the briefing gets them first.

03Browse by topicAll topics →

AI¹⁶ Distribution²¹ Messaging⁶ Positioning¹⁰ Pricing¹³ Retention⁴ Search²⁷ Tools & Analytics¹⁷

News and reviews for the people who market software.

Agencies say AI is making marketing briefs longer and harder to act on

Marketing's AI budget grew slower than every other department this year, Menlo Ventures finds

Google's server-side ad tags will accept full IP addresses starting January 2027

Higher-rated Google ads win more impressions, not more conversions, study finds

ChatGPT ads return 64% less revenue per visit than Google search, new research finds

DebugBear's DNS got hijacked, and the entry point for a $2.7 million theft was a tag marketing teams installed

One briefing, every Tuesday — get the next piece first

Pageviews.ai

News and reviews for the people who market software.

Agencies say AI is making marketing briefs longer and harder to act on

Marketing's AI budget grew slower than every other department this year, Menlo Ventures finds

Google's server-side ad tags will accept full IP addresses starting January 2027

Higher-rated Google ads win more impressions, not more conversions, study finds

ChatGPT ads return 64% less revenue per visit than Google search, new research finds

DebugBear's DNS got hijacked, and the entry point for a $2.7 million theft was a tag marketing teams installed

One briefing, every Tuesday — get the next piece first

Pageviews.ai

One briefing, every Tuesday.