News and reviews for the people who market software.
Software Marketing Resource covers the tools, tactics, and companies shaping how software gets sold — reported plainly, reviewed without sponsors.
China writes the first rulebook for GEO, and bans claims vendors already sell
China published the first formal GEO rulebook, banning vendor promises like 'AI dominance' after a fake-product scandal.
Sienna Mcpherson · 4 min readSearchCloudflare and OpenAI's pilot surfaced hundreds of millions of pages ChatGPT search had missed
A Cloudflare-OpenAI pilot indexed hundreds of millions of pages for ChatGPT search using network signals instead of backlinks.
Sienna Mcpherson · 4 min readTools & AnalyticsSalesforce buys Braze for $5.66 billion, paying 6.8 times revenue to close Marketing Cloud's messaging gap
Salesforce pays 6.8x revenue and a 58% premium for Braze, valuing distribution and data over the growth rate public markets priced in.
Sienna Mcpherson · 5 min read
SearchDeepSeek opens its search API to developers, and says it already blocks GEO manipulation
Sienna Mcpherson · 5 min read
AIResearchers planted a fake concept online, and 8 of 10 AI search tools cited it within a week
Sienna Mcpherson · 5 min read
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