News and reviews for the people who market software.
Software Marketing Resource covers the tools, tactics, and companies shaping how software gets sold — reported plainly, reviewed without sponsors.
Canva launches an AI image model built to get ad text right, and the agent integration it promised is still coming
Canva's new in-house model plans layout and text before rendering pixels, aimed at the broken text that has dogged AI ad creative.
Sienna Mcpherson · 4 min readSearchMost bots claiming to be Googlebot or GPTBot are fake, and two countries want a law to unmask them
New data shows most bots claiming to be Googlebot or GPTBot are fake, and two countries want laws forcing crawlers to identify themselves.
Sienna Mcpherson · 4 min readSearchChatGPT sends under 1% of Google's traffic, and three new studies now agree on it
Three new studies agree ChatGPT drives under 1% of Google's organic traffic -- software marketers are overbudgeting for GEO.
Sienna Mcpherson · 4 min read
SearchChina writes the first rulebook for GEO, and bans claims vendors already sell
Sienna Mcpherson · 4 min read
SearchCloudflare and OpenAI's pilot surfaced hundreds of millions of pages ChatGPT search had missed
Sienna Mcpherson · 4 min read
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