News and reviews for the people who market software.
Software Marketing Resource covers the tools, tactics, and companies shaping how software gets sold — reported plainly, reviewed without sponsors.
Braze opens its AI assistant to Claude and ChatGPT, and its CEO says the dashboard still wins the review
Braze adds self-serve AI decisioning and automated campaign QA, and opens itself to Claude and ChatGPT, but keeps its UI as reviewer.
Sienna Mcpherson · 4 min readPricingRevenueCat data shows annual SaaS trials converting best at 30 days, not 14
A RevenueCat study of 17,000+ apps finds 30-day trials convert best on annual plans, while most B2B teams still default to 14.
Sienna Mcpherson · 5 min readPositioningSoftware has the shortest average CMO tenure of any industry, at 27 months
Software CMOs have the shortest average tenure of any industry, and most 2026 hires have never done the job before.
Sienna Mcpherson · 4 min read
PricingSalesforce, HubSpot and Atlassian are now pricing AI agent access separately from seats, and the rates don't agree
Sienna Mcpherson · 4 min read
DistributionGoogle Ads adds IP address and timestamp matching to Customer Match, and it must be uploaded unhashed
Sienna Mcpherson · 4 min read
The briefingOne briefing, every Tuesday — get the next piece first
Free · Unsubscribe anytimePageviews.ai
A credible analytics stack without the GA4 tax: cookieless, unsampled, and an AI layer that saves real analyst time. Thin on session replay and integrations.
Tools & Analytics · Read the full review →Nobody pays for a verdict here, and nobody sees it before it publishes.
Every tool is run against real data before it gets a number attached to it.
Scores move when products do. More reviews are in progress — the briefing gets them first.