News and reviews for the people who market software.
Software Marketing Resource covers the tools, tactics, and companies shaping how software gets sold — reported plainly, reviewed without sponsors.
Graphite retracts its widely cited claim that AI usage equals 56% of search volume
Graphite pulls its '56% of search' AI-traffic comparison, citing an Android-app blind spot that undercounted Google search too.
Sienna Mcpherson · 4 min readAIOpenAI is testing a ChatGPT mentions dashboard for businesses, and it won't show you why the numbers move
OpenAI is testing a ChatGPT dashboard that counts brand mentions and clicks, but hides the prompts behind them, reports say.
Sienna Mcpherson · 4 min readSearchNew York Times sues Brave, whose AI crawler you can't block without blocking Google
NYT and three papers sue Brave over an AI index built on a crawler sites can't block without also blocking Google.
Sienna Mcpherson · 5 min read
AIVercel's COO prices the AI agent that replaced nine SDRs at under $5,000 a year
Sienna Mcpherson · 4 min read
Tools & AnalyticsGoogle Search Console's November click spike wasn't real traffic, trackers say
Sienna Mcpherson · 5 min read
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