News and reviews for the people who market software.
Software Marketing Resource covers the tools, tactics, and companies shaping how software gets sold — reported plainly, reviewed without sponsors.
Google's Search profile bar drops to 10,000 followers, and yours may already exist unclaimed
Google cut the Search profile threshold to 10,000 followers and says it does nothing for ranking. The payoff is Discover.
Sienna Mcpherson · 4 min readTools & AnalyticsHubSpot now scores how complete your context is, and its 3.6x proof compares AI users with non-users
HubSpot's Unbound26 release scores your data completeness. Its headline 3.6x figure is measured against customers using no AI.
Sienna Mcpherson · 4 min readDistributionBlocking AI training no longer costs you Googlebot, and it still won't keep you out of AI answers
Cloudflare split training from search crawling on September 15. The setting most marketers will reach for does not do what they think.
Sienna Mcpherson · 4 min readAI search is now the top media challenge, and buyers are answering it with brand spend
Sienna Mcpherson · 4 min readGoogle has started paying for grounding, and the panel shows earnings but not usage
Sienna Mcpherson · 4 min readOne briefing, every Tuesday — get the next piece first
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