News and reviews for the people who market software.

Software Marketing Resource covers the tools, tactics, and companies shaping how software gets sold — reported plainly, reviewed without sponsors.

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A black king chess piece standing upright among toppled, blurred chess pieces

Positioning · Lead story

Gorgias put its own AI agent in a public benchmark, and published every place it lost

Gorgias benchmarked its AI agent against 17 rivals in public and published where it lost. SaaStr says more B2B vendors should do the same.

Sienna Mcpherson · 4 min read

Google search referrals to publishers dropped 40% this year, and AI still isn't filling the gap

Google Search referrals fell 40% year-over-year and Discover fell 34%, while AI referral traffic remained flat at 0.01% of pageviews.

Sienna Mcpherson · 4 min read AI

AI agents are running your GTM stack, and a third of ops teams can't say how many

93% of GTM teams run AI agents; a third can't count how many, and 30% found one acting with no audit trail.

Sienna Mcpherson · 4 min read Distribution

Software companies' creator video use jumped 55% this year, and AI is already citing it in shopping answers

B2B software's creator video use is up 55% this year. IAB data shows AI shopping tools already weigh creator reviews in their answers.

Sienna Mcpherson · 4 min read

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Positioning

Unsponsored. Scored out of 5.

4.6 /5

Pageviews.ai

A credible analytics stack without the GA4 tax: cookieless, unsampled, and an AI layer that saves real analyst time. Thin on session replay and integrations.

Tools & Analytics · Read the full review →

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Every tool is run against real data before it gets a number attached to it.

Scored out of 5, revisited

Scores move when products do. More reviews are in progress — the briefing gets them first.

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News and reviews for the people who market software.

Gorgias put its own AI agent in a public benchmark, and published every place it lost

Google search referrals to publishers dropped 40% this year, and AI still isn't filling the gap

AI agents are running your GTM stack, and a third of ops teams can't say how many

Software companies' creator video use jumped 55% this year, and AI is already citing it in shopping answers

Martech category labels have stopped describing products, and a blind test shows buyers can't tell CRMs apart

Marketo's co-founder launches Phave, an AI marketing platform priced by reach, not database size

One briefing, every Tuesday — get the next piece first

Pageviews.ai

News and reviews for the people who market software.

Gorgias put its own AI agent in a public benchmark, and published every place it lost

Google search referrals to publishers dropped 40% this year, and AI still isn't filling the gap

AI agents are running your GTM stack, and a third of ops teams can't say how many

Software companies' creator video use jumped 55% this year, and AI is already citing it in shopping answers

Martech category labels have stopped describing products, and a blind test shows buyers can't tell CRMs apart

Marketo's co-founder launches Phave, an AI marketing platform priced by reach, not database size

One briefing, every Tuesday — get the next piece first

Pageviews.ai

One briefing, every Tuesday.