News and reviews for the people who market software.
Software Marketing Resource covers the tools, tactics, and companies shaping how software gets sold — reported plainly, reviewed without sponsors.
LinkedIn brings its B2B ad targeting to UK connected TVs
LinkedIn's CTV ads now target UK viewers by job title through LG and Titan OS, but two agencies want proof before paying premium rates.
Sienna Mcpherson · 4 min readSearchGoogle's November 2026 core update begins its two-week rollout, and reading it early misleads
Google's core update is rolling out through late November. Here is what to check, and what to avoid, before drawing conclusions.
Sienna Mcpherson · 4 min readDistributionChatGPT Enterprise now sells through AWS Marketplace, against budget buyers already committed
ChatGPT Enterprise is now billed through AWS, letting buyers draw from cloud budget instead of requesting new spend.
Sienna Mcpherson · 5 min read
DistributionOpenAI retires ChatGPT Ads' bid caps for average cost targets
Sienna Mcpherson · 4 min read
Tools & AnalyticsGraphite retracts its widely cited claim that AI usage equals 56% of search volume
Sienna Mcpherson · 4 min read
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