News and reviews for the people who market software.

Software Marketing Resource covers the tools, tactics, and companies shaping how software gets sold — reported plainly, reviewed without sponsors.

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A laptop displaying a dashboard of business metrics and charts

Pricing · Lead story

Gross margin is now a benchmark metric, and a great magic number can mean you under-invested in marketing

The new benchmark adds gross margin and gross retention, and says a great magic number may mean you under-spent on go-to-market.

Sienna Mcpherson · 5 min read

Google can pick a stranger's domain as your canonical, and Search Console won't show you the traffic

Identical framework error screens can cluster unrelated sites, and the canonical Google picks may sit on a domain you do not own.

Sienna Mcpherson · 4 min read Retention

SaaStr wrote 214 free articles about Replit, and what earned them was one engineer nobody reassigned

SaaStr itemised 214 free articles, 5.9M impressions and $0 paid. The part that earned it was a headcount decision, not a campaign.

Sienna Mcpherson · 4 min read Distribution

Google's Search profile bar drops to 10,000 followers, and yours may already exist unclaimed

Google cut the Search profile threshold to 10,000 followers and says it does nothing for ranking. The payoff is Discover.

Sienna Mcpherson · 4 min read

Laptop showing a dark analytics dashboard

Tools & Analytics

Unsponsored. Scored out of 5.

4.6 /5

Pageviews.ai

A credible analytics stack without the GA4 tax: cookieless, unsampled, and an AI layer that saves real analyst time. Thin on session replay and integrations.

Tools & Analytics · Read the full review →

How we review

No sponsors, no affiliate deals

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Hands-on, on our own traffic

Every tool is run against real data before it gets a number attached to it.

Scored out of 5, revisited

Scores move when products do. More reviews are in progress — the briefing gets them first.

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AI³ Distribution¹⁰ Messaging² Positioning³ Pricing⁶ Retention³ Search⁹ Tools & Analytics⁷

News and reviews for the people who market software.

Gross margin is now a benchmark metric, and a great magic number can mean you under-invested in marketing

Google can pick a stranger's domain as your canonical, and Search Console won't show you the traffic

SaaStr wrote 214 free articles about Replit, and what earned them was one engineer nobody reassigned

Google's Search profile bar drops to 10,000 followers, and yours may already exist unclaimed

HubSpot now scores how complete your context is, and its 3.6x proof compares AI users with non-users

Blocking AI training no longer costs you Googlebot, and it still won't keep you out of AI answers

One briefing, every Tuesday — get the next piece first

Pageviews.ai

News and reviews for the people who market software.

Gross margin is now a benchmark metric, and a great magic number can mean you under-invested in marketing

Google can pick a stranger's domain as your canonical, and Search Console won't show you the traffic

SaaStr wrote 214 free articles about Replit, and what earned them was one engineer nobody reassigned

Google's Search profile bar drops to 10,000 followers, and yours may already exist unclaimed

HubSpot now scores how complete your context is, and its 3.6x proof compares AI users with non-users

Blocking AI training no longer costs you Googlebot, and it still won't keep you out of AI answers

One briefing, every Tuesday — get the next piece first

Pageviews.ai

One briefing, every Tuesday.