News and reviews for the people who market software.
Software Marketing Resource covers the tools, tactics, and companies shaping how software gets sold — reported plainly, reviewed without sponsors.
OpenAI now discloses when its AI misbehaves, and few software marketers have written their own accountability document
OpenAI just started disclosing its AI's failures. A school district already wrote the accountability document most vendors still lack.
Sienna Mcpherson · 4 min readRetentionSaaStr's inbound agent runs on renewal data, which marketing usually doesn't own
The reusable part of SaaStr's agent teardown is the build order: renewals first, and acquisition inherited the corpus.
Sienna Mcpherson · 4 min readMessagingAI job-loss expectation rises with income and awareness, and that describes your buyer
Pew's 37-country survey finds job-loss expectation rises with income and AI awareness - the two things that define a software buyer.
Sienna Mcpherson · 4 min read
PricingGross margin is now a benchmark metric, and a great magic number can mean you under-invested in marketing
Sienna Mcpherson · 5 min read
SearchGoogle can pick a stranger's domain as your canonical, and Search Console won't show you the traffic
Sienna Mcpherson · 4 min read
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