News and reviews for the people who market software.
Software Marketing Resource covers the tools, tactics, and companies shaping how software gets sold — reported plainly, reviewed without sponsors.
Bing Webmaster Tools adds topic-level AI citation data, and shows exactly where rivals get cited and you don't
Bing's AI Performance report now groups citations by topic and flags where rivals get cited and you don't.
Sienna Mcpherson · 4 min readDistributionGoogle Ads adds channel prioritization and budget allocation, and your current Display setup expires in February
Google Ads lets marketers rank and cap channel spend instead of opting out entirely, but the old Display setup goes away in February 2027.
Sienna Mcpherson · 4 min readSearchGoogle is poisoning SERPs to stop scrapers, and rank trackers can't tell the difference
Google has been feeding rank trackers wrong SERPs since mid-September, and two vendors confirm it independently.
Sienna Mcpherson · 5 min read
Tools & AnalyticsSalesforce buys Loops to make Tableau explain why your numbers moved
Sienna Mcpherson · 4 min read
DistributionHoneyjar launches an AI PR agent that pitches reporters, but says when you're not ready
Sienna Mcpherson · 5 min readOne briefing, every Tuesday — get the next piece first
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