News and reviews for the people who market software.
Software Marketing Resource covers the tools, tactics, and companies shaping how software gets sold — reported plainly, reviewed without sponsors.
SaaStr's AI agent ran a 500,000-email vendor bake-off, and caught a failure the dashboard missed
SaaStr's AI marketing agent ran a 500K-email vendor test and caught an outage the dashboard never flagged as broken.
Sienna Mcpherson · 4 min readDistributionGoogle Ads expands AI disclosure labels to California, South Korea and Vietnam
Google Ads now shows AI disclosure overlays on ads targeting California, South Korea and Vietnam, tripling where the label applies.
Sienna Mcpherson · 4 min readAIAgencies say AI is making marketing briefs longer and harder to act on
Agency leaders say AI-drafted briefs look polished but lack a clear objective, and new survey data shows what that is costing marketers.
Sienna Mcpherson · 4 min read
AIMarketing's AI budget grew slower than every other department this year, Menlo Ventures finds
Sienna Mcpherson · 4 min read
Tools & AnalyticsGoogle's server-side ad tags will accept full IP addresses starting January 2027
Sienna Mcpherson · 4 min read
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