News and reviews for the people who market software.
Software Marketing Resource covers the tools, tactics, and companies shaping how software gets sold — reported plainly, reviewed without sponsors.
Reddit shuts off RSS in November and its public API by March, and marketers lose a free window into its communities
Reddit is ending RSS support in November and its public API by March 2027, cutting off free tools marketers use to track its communities.
Sienna Mcpherson · 4 min readDistributionOpenAI opens an enterprise marketplace with 32 partners, and there's no checkout button yet
OpenAI's DevDay marketplace routes enterprise AI budget to 32 partners like HubSpot and Salesforce, with no checkout or revenue share yet.
Sienna Mcpherson · 4 min readAIBraze opens its AI assistant to Claude and ChatGPT, and its CEO says the dashboard still wins the review
Braze adds self-serve AI decisioning and automated campaign QA, and opens itself to Claude and ChatGPT, but keeps its UI as reviewer.
Sienna Mcpherson · 4 min read
PricingRevenueCat data shows annual SaaS trials converting best at 30 days, not 14
Sienna Mcpherson · 5 min read
PositioningSoftware has the shortest average CMO tenure of any industry, at 27 months
Sienna Mcpherson · 4 min readOne briefing, every Tuesday — get the next piece first
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