News and reviews for the people who market software.
Software Marketing Resource covers the tools, tactics, and companies shaping how software gets sold — reported plainly, reviewed without sponsors.
ChatGPT referral traffic fell by half this month, and it was a tracking bug, not fewer visitors
ChatGPT referral sessions in GA4 fell by nearly half in October. Four trackers traced it to a GPT-6 tagging bug, now fixed.
Sienna Mcpherson · 4 min readSearchGoogle puts inline links higher in AI Overviews, and preferred-source usage is up sevenfold this year
Google is placing inline links higher in AI Overviews and AI Mode, and preferred-source usage has grown 7x since January.
Sienna Mcpherson · 4 min readTools & AnalyticsBing Webmaster Tools adds topic-level AI citation data, and shows exactly where rivals get cited and you don't
Bing's AI Performance report now groups citations by topic and flags where rivals get cited and you don't.
Sienna Mcpherson · 4 min read
DistributionGoogle Ads adds channel prioritization and budget allocation, and your current Display setup expires in February
Sienna Mcpherson · 4 min read
SearchGoogle is poisoning SERPs to stop scrapers, and rank trackers can't tell the difference
Sienna Mcpherson · 5 min readOne briefing, every Tuesday — get the next piece first
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