News and reviews for the people who market software.
Software Marketing Resource covers the tools, tactics, and companies shaping how software gets sold — reported plainly, reviewed without sponsors.
Google's helpful-content guidance now calls fabricated author bios deception, and ghostwritten SaaS blogs are exposed
Google now calls fake AI author bios deception in its core content guidance. Here is what changes for SaaS blogs and comparison pages.
Sienna Mcpherson · 4 min readAIOpenAI launches Dots, an always-on agent that watches for you but can't act on what it finds
OpenAI's Dots agent can watch your stack round the clock, but it can only read and take notes, not act.
Sienna Mcpherson · 4 min readSearchGoogle tells sites to fact-check AI content before publishing, and the rule now reaches your title tags
Google's Oct. 1 guidance update adds a mandatory fact-check step for AI content, and extends it to titles and metadata.
Sienna Mcpherson · 4 min read
MessagingSalesforce agrees to buy Listen Labs, giving marketers an AI shortcut to test messaging before real customers see it
Sienna Mcpherson · 4 min read
DistributionReddit shuts off RSS in November and its public API by March, and marketers lose a free window into its communities
Sienna Mcpherson · 4 min readOne briefing, every Tuesday — get the next piece first
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