News and reviews for the people who market software.

Software Marketing Resource covers the tools, tactics, and companies shaping how software gets sold — reported plainly, reviewed without sponsors.

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A sliver of light entering a pitch-dark room through a barely-open door.

Search · Lead story

Google adds AI Max reporting, two years after advertisers called it a black box

Google promises AI Max reporting that shows which search term, asset and page earned a conversion, after two years of black-box complaints.

Sienna Mcpherson · 4 min read

Tools & Analytics

IAB gives AI ad-buying agents a shared proposal format, and measurement contracts get a template

IAB Tech Lab and IAB released standards for AI ad-buying agents and measurement contracts, both open for comment through Oct. 22.

Sienna Mcpherson · 4 min read AI

ChatGPT's share of AI prompts fell to 50% from 70% in six months, and most GEO dashboards still watch only one assistant

ChatGPT's share of AI prompt volume fell from 70% to 50% in six months as Gemini and Claude gained ground, per Comscore.

Sienna Mcpherson · 4 min read Positioning

OpenAI now discloses when its AI misbehaves, and few software marketers have written their own accountability document

OpenAI just started disclosing its AI's failures. A school district already wrote the accountability document most vendors still lack.

Sienna Mcpherson · 4 min read

A marketer at a wall of sticky notes planning a sequence of work

Retention

Unsponsored. Scored out of 5.

4.6 /5

Pageviews.ai

A credible analytics stack without the GA4 tax: cookieless, unsampled, and an AI layer that saves real analyst time. Thin on session replay and integrations.

Tools & Analytics · Read the full review →

How we review

No sponsors, no affiliate deals

Nobody pays for a verdict here, and nobody sees it before it publishes.

Hands-on, on our own traffic

Every tool is run against real data before it gets a number attached to it.

Scored out of 5, revisited

Scores move when products do. More reviews are in progress — the briefing gets them first.

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News and reviews for the people who market software.

Google adds AI Max reporting, two years after advertisers called it a black box

IAB gives AI ad-buying agents a shared proposal format, and measurement contracts get a template

ChatGPT's share of AI prompts fell to 50% from 70% in six months, and most GEO dashboards still watch only one assistant

OpenAI now discloses when its AI misbehaves, and few software marketers have written their own accountability document

SaaStr's inbound agent runs on renewal data, which marketing usually doesn't own

AI job-loss expectation rises with income and awareness, and that describes your buyer

One briefing, every Tuesday — get the next piece first

Pageviews.ai

News and reviews for the people who market software.

Google adds AI Max reporting, two years after advertisers called it a black box

IAB gives AI ad-buying agents a shared proposal format, and measurement contracts get a template

ChatGPT's share of AI prompts fell to 50% from 70% in six months, and most GEO dashboards still watch only one assistant

OpenAI now discloses when its AI misbehaves, and few software marketers have written their own accountability document

SaaStr's inbound agent runs on renewal data, which marketing usually doesn't own

AI job-loss expectation rises with income and awareness, and that describes your buyer

One briefing, every Tuesday — get the next piece first

Pageviews.ai

One briefing, every Tuesday.