News and reviews for the people who market software.

Software Marketing Resource covers the tools, tactics, and companies shaping how software gets sold — reported plainly, reviewed without sponsors.

01LatestAll articles →

Close-up of a dark wooden gavel with a brass band resting on its round wooden sound block, photographed at an angle against a plain light grey background.

Search · Lead story

China writes the first rulebook for GEO, and bans claims vendors already sell

China published the first formal GEO rulebook, banning vendor promises like 'AI dominance' after a fake-product scandal.

Sienna Mcpherson · 4 min read

Cloudflare and OpenAI's pilot surfaced hundreds of millions of pages ChatGPT search had missed

A Cloudflare-OpenAI pilot indexed hundreds of millions of pages for ChatGPT search using network signals instead of backlinks.

Sienna Mcpherson · 4 min read Tools & Analytics

Salesforce buys Braze for $5.66 billion, paying 6.8 times revenue to close Marketing Cloud's messaging gap

Salesforce pays 6.8x revenue and a 58% premium for Braze, valuing distribution and data over the growth rate public markets priced in.

Sienna Mcpherson · 5 min read Search

DeepSeek opens its search API to developers, and says it already blocks GEO manipulation

DeepSeek opened a priced search API that screens for GEO manipulation, giving marketers a new way to check AI search visibility.

Sienna Mcpherson · 5 min read

Close-up of hands planting seeds into soil in a garden row.

Researchers planted a fake concept online, and 8 of 10 AI search tools cited it within a week

Sienna Mcpherson · 5 min read

A tall, messy stack of colorful envelopes and papers of different sizes and colors piled on a desk, viewed close up

Messaging

AI inbox summaries now decide which PR pitches journalists actually read

Sienna Mcpherson · 4 min read

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02The review desk

Unsponsored. Scored out of 5.

4.6 /5

Pageviews.ai

A credible analytics stack without the GA4 tax: cookieless, unsampled, and an AI layer that saves real analyst time. Thin on session replay and integrations.

Tools & Analytics · Read the full review →

How we review

No sponsors, no affiliate deals

Nobody pays for a verdict here, and nobody sees it before it publishes.

Hands-on, on our own traffic

Every tool is run against real data before it gets a number attached to it.

Scored out of 5, revisited

Scores move when products do. More reviews are in progress — the briefing gets them first.

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