News and reviews for the people who market software.
Software Marketing Resource covers the tools, tactics, and companies shaping how software gets sold — reported plainly, reviewed without sponsors.
AI inbox summaries now decide which PR pitches journalists actually read
AI inbox summaries now filter PR pitches before journalists read them, new vendor data shows.
Sienna Mcpherson · 4 min readAIMarketing labor costs rose despite the AI rollout, and two studies blame a skills gap, not a headcount gap
Marketing labor costs rose this year, not fell, and most marketers still spend hours fixing what AI wrote.
Sienna Mcpherson · 4 min readAIGoogle and OpenAI's API only match a quarter of what ChatGPT actually cites, a new study finds
A new study finds Google and OpenAI's API catch just a quarter of what ChatGPT actually cites, a problem for GEO tracking tools.
Sienna Mcpherson · 4 min read
PricingHubSpot caps AI credit overages by default, and lets customers swap seats for credits without waiting for renewal
Sienna Mcpherson · 4 min read
PricingG2 finds only 9% of buyers call seat pricing fair for AI agents, and 74% are ready to shop a rival at renewal
Sienna Mcpherson · 4 min read
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