News and reviews for the people who market software.

Software Marketing Resource covers the tools, tactics, and companies shaping how software gets sold — reported plainly, reviewed without sponsors.

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A hand holding a pen points at a financial document showing costs rising over time, next to a calculator and laptop on a wood desk.

Distribution · Lead story

B2B Google Ads keywords cost 21% more for the same click, agency data shows

New data: B2B advertisers now pay 21% more for the same Google Ads keywords, and most of the rise isn't their own bidding.

Sienna Mcpherson · 4 min read

Google explains how Search traffic reaches your analytics, and leaves out AI Mode

Google documents the referrer values behind Search traffic, exposing old blind spots but not the AI Mode ones.

Sienna Mcpherson · 4 min read Search

Reddit launches AI-written product reviews, and software isn't on the list yet

Reddit's new AI review pages summarize community threads. Software isn't a launch category yet, but marketers should get ready now.

Sienna Mcpherson · 4 min read Tools & Analytics

IAB publishes a framework for crediting AI with a sale, and the data to check it mostly doesn't exist

IAB's new framework classifies AI-influenced sales, but most of the data needed to prove the credit still isn't available.

Sienna Mcpherson · 5 min read

A grayscale balance scale with two hanging pans on a glass desk in a modern office

Distribution

Unsponsored. Scored out of 5.

4.6 /5

Pageviews.ai

A credible analytics stack without the GA4 tax: cookieless, unsampled, and an AI layer that saves real analyst time. Thin on session replay and integrations.

Tools & Analytics · Read the full review →

How we review

No sponsors, no affiliate deals

Nobody pays for a verdict here, and nobody sees it before it publishes.

Hands-on, on our own traffic

Every tool is run against real data before it gets a number attached to it.

Scored out of 5, revisited

Scores move when products do. More reviews are in progress — the briefing gets them first.

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News and reviews for the people who market software.

B2B Google Ads keywords cost 21% more for the same click, agency data shows

Google explains how Search traffic reaches your analytics, and leaves out AI Mode

Reddit launches AI-written product reviews, and software isn't on the list yet

IAB publishes a framework for crediting AI with a sale, and the data to check it mostly doesn't exist

Google Ads adds an invalid traffic overview card, and only Google can audit the number

LinkedIn brings its B2B ad targeting to UK connected TVs

One briefing, every Tuesday — get the next piece first

Pageviews.ai

News and reviews for the people who market software.

B2B Google Ads keywords cost 21% more for the same click, agency data shows

Google explains how Search traffic reaches your analytics, and leaves out AI Mode

Reddit launches AI-written product reviews, and software isn't on the list yet

IAB publishes a framework for crediting AI with a sale, and the data to check it mostly doesn't exist

Google Ads adds an invalid traffic overview card, and only Google can audit the number

LinkedIn brings its B2B ad targeting to UK connected TVs

One briefing, every Tuesday — get the next piece first

Pageviews.ai

One briefing, every Tuesday.