News and reviews for the people who market software.

Software Marketing Resource covers the tools, tactics, and companies shaping how software gets sold — reported plainly, reviewed without sponsors.

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Distribution · Lead story

Google opens a self-serve path for any app to join Gemini and Search

Google's new Connected Apps Platform opens a developer waitlist for Gemini and Search, replacing hand-picked partner deals.

Sienna Mcpherson · 4 min read

Tools & Analytics

Safari blocks third-party identity resolution, and ad tech's answer is to move tracking server-side

WebKit now blocks email-based tracking IDs in Safari. Ad tech is rebuilding server-side, and marketers should audit their stack.

Sienna Mcpherson · 4 min read Search

Google ends its five-year Gmail and Photos ad pledge, and advertisers can't see the effect

Google's Oct. 16 policy change lets Gmail and Photos data shape some ads, with no new reporting for advertisers.

Sienna Mcpherson · 4 min read Positioning

Anthropic's IPO filing shows sales and marketing spend up 26x in six months

Anthropic's S-1 shows marketing spend up 26x in a year, now 19% of revenue, with brand named as a disclosed business risk.

Sienna Mcpherson · 4 min read

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Positioning

Unsponsored. Scored out of 5.

4.6 /5

Pageviews.ai

A credible analytics stack without the GA4 tax: cookieless, unsampled, and an AI layer that saves real analyst time. Thin on session replay and integrations.

Tools & Analytics · Read the full review →

How we review

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Nobody pays for a verdict here, and nobody sees it before it publishes.

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Every tool is run against real data before it gets a number attached to it.

Scored out of 5, revisited

Scores move when products do. More reviews are in progress — the briefing gets them first.

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News and reviews for the people who market software.

Google opens a self-serve path for any app to join Gemini and Search

Safari blocks third-party identity resolution, and ad tech's answer is to move tracking server-side

Google ends its five-year Gmail and Photos ad pledge, and advertisers can't see the effect

Anthropic's IPO filing shows sales and marketing spend up 26x in six months

1Password launches a trust layer for AI agents, and its own growth numbers back the bet

Google adds a license check for financial ads in the US and Canada, and fintech's partner-bank deals don't fit it yet

One briefing, every Tuesday — get the next piece first

Pageviews.ai

News and reviews for the people who market software.

Google opens a self-serve path for any app to join Gemini and Search

Safari blocks third-party identity resolution, and ad tech's answer is to move tracking server-side

Google ends its five-year Gmail and Photos ad pledge, and advertisers can't see the effect

Anthropic's IPO filing shows sales and marketing spend up 26x in six months

1Password launches a trust layer for AI agents, and its own growth numbers back the bet

Google adds a license check for financial ads in the US and Canada, and fintech's partner-bank deals don't fit it yet

One briefing, every Tuesday — get the next piece first

Pageviews.ai

One briefing, every Tuesday.