News and reviews for the people who market software.
Software Marketing Resource covers the tools, tactics, and companies shaping how software gets sold — reported plainly, reviewed without sponsors.
Google Ads adds IP address and timestamp matching to Customer Match, and it must be uploaded unhashed
Google Ads adds IP and timestamp matching to Customer Match — unhashed, and unavailable in the EEA, UK and Switzerland.
Sienna Mcpherson · 4 min readPricingTwo in three top AI companies now charge by usage, and Stripe says pricing pages haven't caught up
Stripe's data shows two-thirds of top AI companies now bill by usage, and localized pricing drives real revenue gains.
Sienna Mcpherson · 4 min readPositioningGorgias put its own AI agent in a public benchmark, and published every place it lost
Gorgias benchmarked its AI agent against 17 rivals in public and published where it lost. SaaStr says more B2B vendors should do the same.
Sienna Mcpherson · 4 min read
SearchGoogle search referrals to publishers dropped 40% this year, and AI still isn't filling the gap
Sienna Mcpherson · 4 min read
AIAI agents are running your GTM stack, and a third of ops teams can't say how many
Sienna Mcpherson · 4 min read
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