News and reviews for the people who market software.
Software Marketing Resource covers the tools, tactics, and companies shaping how software gets sold — reported plainly, reviewed without sponsors.
Most bots claiming to be Googlebot or GPTBot are fake, and two countries want a law to unmask them
New data shows most bots claiming to be Googlebot or GPTBot are fake, and two countries want laws forcing crawlers to identify themselves.
Sienna Mcpherson · 4 min readSearchChatGPT sends under 1% of Google's traffic, and three new studies now agree on it
Three new studies agree ChatGPT drives under 1% of Google's organic traffic -- software marketers are overbudgeting for GEO.
Sienna Mcpherson · 4 min readSearchChina writes the first rulebook for GEO, and bans claims vendors already sell
China published the first formal GEO rulebook, banning vendor promises like 'AI dominance' after a fake-product scandal.
Sienna Mcpherson · 4 min read
SearchCloudflare and OpenAI's pilot surfaced hundreds of millions of pages ChatGPT search had missed
Sienna Mcpherson · 4 min read
Tools & AnalyticsSalesforce buys Braze for $5.66 billion, paying 6.8 times revenue to close Marketing Cloud's messaging gap
Sienna Mcpherson · 5 min read
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