News and reviews for the people who market software.
Software Marketing Resource covers the tools, tactics, and companies shaping how software gets sold — reported plainly, reviewed without sponsors.
Vercel's COO prices the AI agent that replaced nine SDRs at under $5,000 a year
Vercel's COO put real costs on the AI agents now doing SDR and support work. Software marketers should benchmark carefully, not just cite the headline.
Sienna Mcpherson · 4 min readTools & AnalyticsGoogle Search Console's November click spike wasn't real traffic, trackers say
Clicks spiked up to 14x on some sites in early November while impressions stayed flat. Two trackers say it was bots, not visitors.
Sienna Mcpherson · 5 min readDistributionSaaStr's AI agent ran a 500,000-email vendor bake-off, and caught a failure the dashboard missed
SaaStr's AI marketing agent ran a 500K-email vendor test and caught an outage the dashboard never flagged as broken.
Sienna Mcpherson · 4 min read
DistributionGoogle Ads expands AI disclosure labels to California, South Korea and Vietnam
Sienna Mcpherson · 4 min read
AIAgencies say AI is making marketing briefs longer and harder to act on
Sienna Mcpherson · 4 min read
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