News and reviews for the people who market software.
Software Marketing Resource covers the tools, tactics, and companies shaping how software gets sold — reported plainly, reviewed without sponsors.
Anthropic's IPO filing shows sales and marketing spend up 26x in six months
Anthropic's S-1 shows marketing spend up 26x in a year, now 19% of revenue, with brand named as a disclosed business risk.
Sienna Mcpherson · 4 min readPositioning1Password launches a trust layer for AI agents, and its own growth numbers back the bet
1Password launched a trust layer for AI-agent logins and revealed its AI-security customers grow revenue five times faster than the rest.
Sienna Mcpherson · 4 min readDistributionGoogle adds a license check for financial ads in the US and Canada, and fintech's partner-bank deals don't fit it yet
Google will require financial advertisers in the US and Canada to prove they're licensed in early 2027 -- fintechs are the open question.
Sienna Mcpherson · 4 min read
Tools & AnalyticsCanva launches an AI image model built to get ad text right, and the agent integration it promised is still coming
Sienna Mcpherson · 4 min read
SearchMost bots claiming to be Googlebot or GPTBot are fake, and two countries want a law to unmask them
Sienna Mcpherson · 4 min read
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