News and reviews for the people who market software.

Software Marketing Resource covers the tools, tactics, and companies shaping how software gets sold — reported plainly, reviewed without sponsors.

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A marketer at a wall of sticky notes planning a sequence of work

Retention · Lead story

SaaStr's inbound agent runs on renewal data, which marketing usually doesn't own

The reusable part of SaaStr's agent teardown is the build order: renewals first, and acquisition inherited the corpus.

Sienna Mcpherson · 4 min read

Messaging

AI job-loss expectation rises with income and awareness, and that describes your buyer

Pew's 37-country survey finds job-loss expectation rises with income and AI awareness - the two things that define a software buyer.

Sienna Mcpherson · 4 min read Pricing

Gross margin is now a benchmark metric, and a great magic number can mean you under-invested in marketing

The new benchmark adds gross margin and gross retention, and says a great magic number may mean you under-spent on go-to-market.

Sienna Mcpherson · 5 min read Search

Google can pick a stranger's domain as your canonical, and Search Console won't show you the traffic

Identical framework error screens can cluster unrelated sites, and the canonical Google picks may sit on a domain you do not own.

Sienna Mcpherson · 4 min read

A woman points at a grid of sticky notes on a wall while colleagues watch from a table of open laptops

Retention

Unsponsored. Scored out of 5.

4.6 /5

Pageviews.ai

A credible analytics stack without the GA4 tax: cookieless, unsampled, and an AI layer that saves real analyst time. Thin on session replay and integrations.

Tools & Analytics · Read the full review →

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Every tool is run against real data before it gets a number attached to it.

Scored out of 5, revisited

Scores move when products do. More reviews are in progress — the briefing gets them first.

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News and reviews for the people who market software.

SaaStr's inbound agent runs on renewal data, which marketing usually doesn't own

AI job-loss expectation rises with income and awareness, and that describes your buyer

Gross margin is now a benchmark metric, and a great magic number can mean you under-invested in marketing

Google can pick a stranger's domain as your canonical, and Search Console won't show you the traffic

SaaStr wrote 214 free articles about Replit, and what earned them was one engineer nobody reassigned

Google's Search profile bar drops to 10,000 followers, and yours may already exist unclaimed

One briefing, every Tuesday — get the next piece first

Pageviews.ai

News and reviews for the people who market software.

SaaStr's inbound agent runs on renewal data, which marketing usually doesn't own

AI job-loss expectation rises with income and awareness, and that describes your buyer

Gross margin is now a benchmark metric, and a great magic number can mean you under-invested in marketing

Google can pick a stranger's domain as your canonical, and Search Console won't show you the traffic

SaaStr wrote 214 free articles about Replit, and what earned them was one engineer nobody reassigned

Google's Search profile bar drops to 10,000 followers, and yours may already exist unclaimed

One briefing, every Tuesday — get the next piece first

Pageviews.ai

One briefing, every Tuesday.