News and reviews for the people who market software.
Software Marketing Resource covers the tools, tactics, and companies shaping how software gets sold — reported plainly, reviewed without sponsors.
Google's November 2026 core update begins its two-week rollout, and reading it early misleads
Google's core update is rolling out through late November. Here is what to check, and what to avoid, before drawing conclusions.
Sienna Mcpherson · 4 min readDistributionChatGPT Enterprise now sells through AWS Marketplace, against budget buyers already committed
ChatGPT Enterprise is now billed through AWS, letting buyers draw from cloud budget instead of requesting new spend.
Sienna Mcpherson · 5 min readDistributionOpenAI retires ChatGPT Ads' bid caps for average cost targets
OpenAI is replacing ChatGPT Ads' Max Bid and Max CPC caps with average cost targets, with a January 1 deadline for stragglers.
Sienna Mcpherson · 4 min read
Tools & AnalyticsGraphite retracts its widely cited claim that AI usage equals 56% of search volume
Sienna Mcpherson · 4 min read
AIOpenAI is testing a ChatGPT mentions dashboard for businesses, and it won't show you why the numbers move
Sienna Mcpherson · 4 min read
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