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Google says AI Mode queries run three times longer, and discovery now starts before buyers know your product's name
Google data: AI Mode queries run 3x longer, and buyer discovery starts earlier -- before they know your product category.
Sienna Mcpherson · 4 min readSearchGoogle backs a shared robots.txt signal to opt out of AI training everywhere, and it won't land until 2027
Google will honor a shared robots.txt opt-out for AI training, built with the IETF, but other providers aren't expected to join until 2027.
Sienna Mcpherson · 4 min readSearchGoogle's search ad growth slowed to 12%, and its own chief business officer blamed AI Mode
Search ad growth slowed for two straight quarters, and Google's own CBO says AI Mode monetizes lower and is dragging on revenue.
Sienna Mcpherson · 5 min read
SearchHubSpot lost 80% of its blog traffic to AI answers, and revenue grew anyway
Sienna Mcpherson · 4 min read
SearchGoogle takes AI Mode ads to 10 more countries, and multiturn ads are coming to the US
Sienna Mcpherson · 4 min read
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