News and reviews for the people who market software.
Software Marketing Resource covers the tools, tactics, and companies shaping how software gets sold — reported plainly, reviewed without sponsors.
Reddit launches AI-written product reviews, and software isn't on the list yet
Reddit's new AI review pages summarize community threads. Software isn't a launch category yet, but marketers should get ready now.
Sienna Mcpherson · 4 min readTools & AnalyticsIAB publishes a framework for crediting AI with a sale, and the data to check it mostly doesn't exist
IAB's new framework classifies AI-influenced sales, but most of the data needed to prove the credit still isn't available.
Sienna Mcpherson · 5 min readDistributionGoogle Ads adds an invalid traffic overview card, and only Google can audit the number
Google Ads now shows what it saved you from invalid traffic. The number comes from Google, with no outside way to check it.
Sienna Mcpherson · 5 min read
DistributionLinkedIn brings its B2B ad targeting to UK connected TVs
Sienna Mcpherson · 4 min read
SearchGoogle's November 2026 core update begins its two-week rollout, and reading it early misleads
Sienna Mcpherson · 4 min read
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