News and reviews for the people who market software.
Software Marketing Resource covers the tools, tactics, and companies shaping how software gets sold — reported plainly, reviewed without sponsors.
Google takes AI Mode ads to 10 more countries, and multiturn ads are coming to the US
Google expands AI Mode ads to 10 countries and launches multiturn ads in the US, as Search ad growth slows for a third quarter.
Sienna Mcpherson · 4 min readDistributionGoogle opens a self-serve path for any app to join Gemini and Search
Google's new Connected Apps Platform opens a developer waitlist for Gemini and Search, replacing hand-picked partner deals.
Sienna Mcpherson · 4 min readTools & AnalyticsSafari blocks third-party identity resolution, and ad tech's answer is to move tracking server-side
WebKit now blocks email-based tracking IDs in Safari. Ad tech is rebuilding server-side, and marketers should audit their stack.
Sienna Mcpherson · 4 min read
SearchGoogle ends its five-year Gmail and Photos ad pledge, and advertisers can't see the effect
Sienna Mcpherson · 4 min read
PositioningAnthropic's IPO filing shows sales and marketing spend up 26x in six months
Sienna Mcpherson · 4 min read
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