News and reviews for the people who market software.
Software Marketing Resource covers the tools, tactics, and companies shaping how software gets sold — reported plainly, reviewed without sponsors.
Cloudflare starts charging AI agents per API call, and four companies are already collecting
Cloudflare's new gateway lets sites and APIs charge AI agents per request, and four companies are already running paid traffic through it.
Sienna Mcpherson · 4 min readSearchGoogle's helpful-content guidance now calls fabricated author bios deception, and ghostwritten SaaS blogs are exposed
Google now calls fake AI author bios deception in its core content guidance. Here is what changes for SaaS blogs and comparison pages.
Sienna Mcpherson · 4 min readAIOpenAI launches Dots, an always-on agent that watches for you but can't act on what it finds
OpenAI's Dots agent can watch your stack round the clock, but it can only read and take notes, not act.
Sienna Mcpherson · 4 min read
SearchGoogle tells sites to fact-check AI content before publishing, and the rule now reaches your title tags
Sienna Mcpherson · 4 min read
MessagingSalesforce agrees to buy Listen Labs, giving marketers an AI shortcut to test messaging before real customers see it
Sienna Mcpherson · 4 min readOne briefing, every Tuesday — get the next piece first
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