News and reviews for the people who market software.

Software Marketing Resource covers the tools, tactics, and companies shaping how software gets sold — reported plainly, reviewed without sponsors.

01LatestAll articles →

Two heavy steel vault doors set into a brick wall

Search · Lead story

Google backs a shared robots.txt signal to opt out of AI training everywhere, and it won't land until 2027

Google will honor a shared robots.txt opt-out for AI training, built with the IETF, but other providers aren't expected to join until 2027.

Sienna Mcpherson · 4 min read

Google's search ad growth slowed to 12%, and its own chief business officer blamed AI Mode

Search ad growth slowed for two straight quarters, and Google's own CBO says AI Mode monetizes lower and is dragging on revenue.

Sienna Mcpherson · 5 min read Search

HubSpot lost 80% of its blog traffic to AI answers, and revenue grew anyway

HubSpot's CMO says an 80% organic traffic drop didn't dent revenue, and explains what he tracks now instead of sessions.

Sienna Mcpherson · 4 min read Search

Google takes AI Mode ads to 10 more countries, and multiturn ads are coming to the US

Google expands AI Mode ads to 10 countries and launches multiturn ads in the US, as Search ad growth slows for a third quarter.

Sienna Mcpherson · 4 min read

A chain of colorful jigsaw puzzle pieces interlocked in a row against a plain white background

Distribution

Unsponsored. Scored out of 5.

4.6 /5

Pageviews.ai

A credible analytics stack without the GA4 tax: cookieless, unsampled, and an AI layer that saves real analyst time. Thin on session replay and integrations.

Tools & Analytics · Read the full review →

How we review

No sponsors, no affiliate deals

Nobody pays for a verdict here, and nobody sees it before it publishes.

Hands-on, on our own traffic

Every tool is run against real data before it gets a number attached to it.

Scored out of 5, revisited

Scores move when products do. More reviews are in progress — the briefing gets them first.

03Browse by topicAll topics →

AI¹⁴ Distribution¹⁸ Messaging⁶ Positioning¹⁰ Pricing¹³ Retention⁴ Search²⁵ Tools & Analytics¹⁵

News and reviews for the people who market software.

Google backs a shared robots.txt signal to opt out of AI training everywhere, and it won't land until 2027

Google's search ad growth slowed to 12%, and its own chief business officer blamed AI Mode

HubSpot lost 80% of its blog traffic to AI answers, and revenue grew anyway

Google takes AI Mode ads to 10 more countries, and multiturn ads are coming to the US

Google opens a self-serve path for any app to join Gemini and Search

Safari blocks third-party identity resolution, and ad tech's answer is to move tracking server-side

One briefing, every Tuesday — get the next piece first

Pageviews.ai

News and reviews for the people who market software.

Google backs a shared robots.txt signal to opt out of AI training everywhere, and it won't land until 2027

Google's search ad growth slowed to 12%, and its own chief business officer blamed AI Mode

HubSpot lost 80% of its blog traffic to AI answers, and revenue grew anyway

Google takes AI Mode ads to 10 more countries, and multiturn ads are coming to the US

Google opens a self-serve path for any app to join Gemini and Search

Safari blocks third-party identity resolution, and ad tech's answer is to move tracking server-side

One briefing, every Tuesday — get the next piece first

Pageviews.ai

One briefing, every Tuesday.