News and reviews for the people who market software.
Software Marketing Resource covers the tools, tactics, and companies shaping how software gets sold — reported plainly, reviewed without sponsors.
Marketo's co-founder launches Phave, an AI marketing platform priced by reach, not database size
Marketo co-founder Jon Miller launches Phave, AI marketing automation priced by monthly reach, not database size.
Sienna Mcpherson · 4 min readSearchGoogle adds AI Max reporting, two years after advertisers called it a black box
Google promises AI Max reporting that shows which search term, asset and page earned a conversion, after two years of black-box complaints.
Sienna Mcpherson · 4 min readTools & AnalyticsIAB gives AI ad-buying agents a shared proposal format, and measurement contracts get a template
IAB Tech Lab and IAB released standards for AI ad-buying agents and measurement contracts, both open for comment through Oct. 22.
Sienna Mcpherson · 4 min read
AIChatGPT's share of AI prompts fell to 50% from 70% in six months, and most GEO dashboards still watch only one assistant
Sienna Mcpherson · 4 min read
PositioningOpenAI now discloses when its AI misbehaves, and few software marketers have written their own accountability document
Sienna Mcpherson · 4 min read
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