News and reviews for the people who market software.
Software Marketing Resource covers the tools, tactics, and companies shaping how software gets sold — reported plainly, reviewed without sponsors.
DeepSeek opens its search API to developers, and says it already blocks GEO manipulation
DeepSeek opened a priced search API that screens for GEO manipulation, giving marketers a new way to check AI search visibility.
Sienna Mcpherson · 5 min readAIResearchers planted a fake concept online, and 8 of 10 AI search tools cited it within a week
A Fudan University study found 8 of 10 AI search tools cited a made-up concept within a week, some for $14 in posting costs.
Sienna Mcpherson · 5 min readMessagingAI inbox summaries now decide which PR pitches journalists actually read
AI inbox summaries now filter PR pitches before journalists read them, new vendor data shows.
Sienna Mcpherson · 4 min read
AIMarketing labor costs rose despite the AI rollout, and two studies blame a skills gap, not a headcount gap
Sienna Mcpherson · 4 min read
AIGoogle and OpenAI's API only match a quarter of what ChatGPT actually cites, a new study finds
Sienna Mcpherson · 4 min read
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