News and reviews for the people who market software.

Software Marketing Resource covers the tools, tactics, and companies shaping how software gets sold — reported plainly, reviewed without sponsors.

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AI · Lead story

Marketing labor costs rose despite the AI rollout, and two studies blame a skills gap, not a headcount gap

Marketing labor costs rose this year, not fell, and most marketers still spend hours fixing what AI wrote.

Sienna Mcpherson · 4 min read

Google and OpenAI's API only match a quarter of what ChatGPT actually cites, a new study finds

A new study finds Google and OpenAI's API catch just a quarter of what ChatGPT actually cites, a problem for GEO tracking tools.

Sienna Mcpherson · 4 min read Pricing

HubSpot caps AI credit overages by default, and lets customers swap seats for credits without waiting for renewal

HubSpot adds default AI spend caps, per-feature limits and mid-contract seat-to-credit swaps as usage billing draws customer pushback.

Sienna Mcpherson · 4 min read Pricing

G2 finds only 9% of buyers call seat pricing fair for AI agents, and 74% are ready to shop a rival at renewal

G2's 2026 AI Agents Report: just 9% of buyers call seat pricing fair, and most say they'll test a rival before their next renewal.

Sienna Mcpherson · 4 min read

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Tools & Analytics

Unsponsored. Scored out of 5.

4.6 /5

Pageviews.ai

A credible analytics stack without the GA4 tax: cookieless, unsampled, and an AI layer that saves real analyst time. Thin on session replay and integrations.

Tools & Analytics · Read the full review →

How we review

No sponsors, no affiliate deals

Nobody pays for a verdict here, and nobody sees it before it publishes.

Hands-on, on our own traffic

Every tool is run against real data before it gets a number attached to it.

Scored out of 5, revisited

Scores move when products do. More reviews are in progress — the briefing gets them first.

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News and reviews for the people who market software.

Marketing labor costs rose despite the AI rollout, and two studies blame a skills gap, not a headcount gap

Google and OpenAI's API only match a quarter of what ChatGPT actually cites, a new study finds

HubSpot caps AI credit overages by default, and lets customers swap seats for credits without waiting for renewal

G2 finds only 9% of buyers call seat pricing fair for AI agents, and 74% are ready to shop a rival at renewal

ChatGPT referral traffic fell by half this month, and it was a tracking bug, not fewer visitors

Google puts inline links higher in AI Overviews, and preferred-source usage is up sevenfold this year

One briefing, every Tuesday — get the next piece first

Pageviews.ai

News and reviews for the people who market software.

Marketing labor costs rose despite the AI rollout, and two studies blame a skills gap, not a headcount gap

Google and OpenAI's API only match a quarter of what ChatGPT actually cites, a new study finds

HubSpot caps AI credit overages by default, and lets customers swap seats for credits without waiting for renewal

G2 finds only 9% of buyers call seat pricing fair for AI agents, and 74% are ready to shop a rival at renewal

ChatGPT referral traffic fell by half this month, and it was a tracking bug, not fewer visitors

Google puts inline links higher in AI Overviews, and preferred-source usage is up sevenfold this year

One briefing, every Tuesday — get the next piece first

Pageviews.ai

One briefing, every Tuesday.