News and reviews for the people who market software.
Software Marketing Resource covers the tools, tactics, and companies shaping how software gets sold — reported plainly, reviewed without sponsors.
Gorgias put its own AI agent in a public benchmark, and published every place it lost
Gorgias benchmarked its AI agent against 17 rivals in public and published where it lost. SaaStr says more B2B vendors should do the same.
Sienna Mcpherson · 4 min readSearchGoogle search referrals to publishers dropped 40% this year, and AI still isn't filling the gap
Google Search referrals fell 40% year-over-year and Discover fell 34%, while AI referral traffic remained flat at 0.01% of pageviews.
Sienna Mcpherson · 4 min readAIAI agents are running your GTM stack, and a third of ops teams can't say how many
93% of GTM teams run AI agents; a third can't count how many, and 30% found one acting with no audit trail.
Sienna Mcpherson · 4 min read
DistributionSoftware companies' creator video use jumped 55% this year, and AI is already citing it in shopping answers
Sienna Mcpherson · 4 min read
PositioningMartech category labels have stopped describing products, and a blind test shows buyers can't tell CRMs apart
Sienna Mcpherson · 4 min read
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