News and reviews for the people who market software.
Software Marketing Resource covers the tools, tactics, and companies shaping how software gets sold — reported plainly, reviewed without sponsors.
Google is poisoning SERPs to stop scrapers, and rank trackers can't tell the difference
Google has been feeding rank trackers wrong SERPs since mid-September, and two vendors confirm it independently.
Sienna Mcpherson · 5 min readTools & AnalyticsSalesforce buys Loops to make Tableau explain why your numbers moved
Salesforce is buying AI analytics startup Loops and folding it into Tableau, aiming for dashboards that explain changes before you ask.
Sienna Mcpherson · 4 min readDistributionHoneyjar launches an AI PR agent that pitches reporters, but says when you're not ready
Honeyjar's AI drafts pitches and finds reporters, but its founders say it's built to tell you when you're not ready for coverage.
Sienna Mcpherson · 5 min read
AIGoogle's new Gemini agent gets its own Workspace email address and a seat in your inbox
Sienna Mcpherson · 4 min read
AIAnthropic bans Claude-powered content networks built to sway AI answers
Sienna Mcpherson · 4 min read
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