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The archive · 77 pieces

Everything we’ve published.

Articles and unsponsored reviews on how software gets marketed and sold. Newest first.

A finger pushes a line of white dominoes into a falling chain reaction on a white background

Salesforce buys Loops to make Tableau explain why your numbers moved

Salesforce is buying AI analytics startup Loops and folding it into Tableau, aiming for dashboards that explain changes before you ask.

Sienna Mcpherson · 4 min read

Distribution

Honeyjar launches an AI PR agent that pitches reporters, but says when you're not ready

Honeyjar's AI drafts pitches and finds reporters, but its founders say it's built to tell you when you're not ready for coverage.

Sienna Mcpherson · 5 min read

Colorful stacked paper trays full of envelopes and documents on an office desk, with pens in a cup nearby

Google's new Gemini agent gets its own Workspace email address and a seat in your inbox

Google's new Gemini agent has its own Workspace email and memory, putting a non-human teammate inside marketing's daily tools.

Sienna Mcpherson · 4 min read

Wooden gavel on its sound block on a courtroom desk

Anthropic bans Claude-powered content networks built to sway AI answers

Anthropic's new Claude policy bans content networks built to sway AI search and chatbot answers, effective Nov 12.

Sienna Mcpherson · 4 min read

Close-up of a hand using a desk calculator placed on top of technical drawings.

ChatGPT's Intelligent UI builds calculators inside the chat, and SaaS lead-gen tools are in its path

GPT-6's Intelligent UI builds calculators and charts inside ChatGPT, putting SaaS lead-gen tools in direct competition with the chat itself.

Sienna Mcpherson · 5 min read

Close-up of a hand holding a small brass padlock.

Positioning

The Document Foundation writes down six conditions for adding AI to LibreOffice, and says none are met yet

LibreOffice's maker published six conditions an AI feature must meet before shipping, and says none currently qualify.

Sienna Mcpherson · 5 min read

A contract document, pencil, phone and laptop edge on a dark wood desk.

OpenAI recruits software vendors to train its models on their own products, starting with Ironclad

OpenAI trained GPT-6 Astra on Ironclad's contracting workflows and is inviting more software vendors to apply for the same deal.

Sienna Mcpherson · 4 min read

The EU flag waving against the glass facade of an office building.

Messaging

OpenAI watermarks ChatGPT and Codex text in the EU, and editing cuts detection from 92% to 66%

OpenAI's EU watermark for ChatGPT and Codex text is easy to edit away, which matters for any marketing team using AI content tools.

Sienna Mcpherson · 4 min read

A weathered analog gauge dial marked LITER mounted on a rusted metal surface

Pricing

Chargebee's billing overhaul shows how CodeRabbit, Gorgias and Zapier actually price their AI features

Chargebee rebuilt its billing catalog for AI pricing in 2026, and its named customers show how credit, action and outcome billing works.

Sienna Mcpherson · 4 min read

Close-up of metal subway turnstile gates with small indicator lights, no people visible.

Pricing

Cloudflare starts charging AI agents per API call, and four companies are already collecting

Cloudflare's new gateway lets sites and APIs charge AI agents per request, and four companies are already running paid traffic through it.

Sienna Mcpherson · 4 min read

A plain white masquerade-style eye mask resting in near-total darkness

Google's helpful-content guidance now calls fabricated author bios deception, and ghostwritten SaaS blogs are exposed

Google now calls fake AI author bios deception in its core content guidance. Here is what changes for SaaS blogs and comparison pages.

Sienna Mcpherson · 4 min read

OpenAI launches Dots, an always-on agent that watches for you but can't act on what it finds

OpenAI's Dots agent can watch your stack round the clock, but it can only read and take notes, not act.

Sienna Mcpherson · 4 min read

A hand marks corrections on a printed manuscript with a red pen.

Google tells sites to fact-check AI content before publishing, and the rule now reaches your title tags

Google's Oct. 1 guidance update adds a mandatory fact-check step for AI content, and extends it to titles and metadata.

Sienna Mcpherson · 4 min read

Close-up of a digital audio interface with a glowing orange sound waveform and illuminated control knobs.

Messaging

Salesforce agrees to buy Listen Labs, giving marketers an AI shortcut to test messaging before real customers see it

Salesforce is buying Listen Labs, putting AI-run customer interviews and simulated reactions inside the CRM marketers already use.

Sienna Mcpherson · 4 min read

A tall white communication tower against a clear blue sky with scattered clouds.

Distribution

Reddit shuts off RSS in November and its public API by March, and marketers lose a free window into its communities

Reddit is ending RSS support in November and its public API by March 2027, cutting off free tools marketers use to track its communities.

Sienna Mcpherson · 4 min read

Close-up of hands holding a white calculator beside a printed company invoice.

Distribution

OpenAI opens an enterprise marketplace with 32 partners, and there's no checkout button yet

OpenAI's DevDay marketplace routes enterprise AI budget to 32 partners like HubSpot and Salesforce, with no checkout or revenue share yet.

Sienna Mcpherson · 4 min read

A blue-lit server unit in a data center rack, photographed close up with ventilation grilles visible.

Braze opens its AI assistant to Claude and ChatGPT, and its CEO says the dashboard still wins the review

Braze adds self-serve AI decisioning and automated campaign QA, and opens itself to Claude and ChatGPT, but keeps its UI as reviewer.

Sienna Mcpherson · 4 min read

Row of empty modern chairs beside a table in a sunlit room, black and white photo

Positioning

Software has the shortest average CMO tenure of any industry, at 27 months

Software CMOs have the shortest average tenure of any industry, and most 2026 hires have never done the job before.

Sienna Mcpherson · 4 min read

A brass-framed hourglass with sand flowing through it, set against a dark background.

Pricing

RevenueCat data shows annual SaaS trials converting best at 30 days, not 14

A RevenueCat study of 17,000+ apps finds 30-day trials convert best on annual plans, while most B2B teams still default to 14.

Sienna Mcpherson · 5 min read

A green and black pay-and-display parking meter on a city sidewalk.

Pricing

Salesforce, HubSpot and Atlassian are now pricing AI agent access separately from seats, and the rates don't agree

Salesforce, HubSpot and Atlassian are metering AI agent access separately from seats, at rates that differ by up to 1,200x.

Sienna Mcpherson · 4 min read

A fingerprint access-control panel with a digital clock display mounted beside a glass door

Distribution

Google Ads adds IP address and timestamp matching to Customer Match, and it must be uploaded unhashed

Google Ads adds IP and timestamp matching to Customer Match — unhashed, and unavailable in the EEA, UK and Switzerland.

Sienna Mcpherson · 4 min read

A fanned stack of international banknotes from different countries alongside a U.S. one-dollar bill

Pricing

Two in three top AI companies now charge by usage, and Stripe says pricing pages haven't caught up

Stripe's data shows two-thirds of top AI companies now bill by usage, and localized pricing drives real revenue gains.

Sienna Mcpherson · 4 min read

A black king chess piece standing upright among toppled, blurred chess pieces

Positioning

Gorgias put its own AI agent in a public benchmark, and published every place it lost

Gorgias benchmarked its AI agent against 17 rivals in public and published where it lost. SaaStr says more B2B vendors should do the same.

Sienna Mcpherson · 4 min read

Aerial view of a multi-lane highway with elevated rail tracks crossing it diagonally

Google search referrals to publishers dropped 40% this year, and AI still isn't filling the gap

Google Search referrals fell 40% year-over-year and Discover fell 34%, while AI referral traffic remained flat at 0.01% of pageviews.

Sienna Mcpherson · 4 min read

Close-up of teal and white fiber optic cables plugged into a server rack switch

AI agents are running your GTM stack, and a third of ops teams can't say how many

93% of GTM teams run AI agents; a third can't count how many, and 30% found one acting with no audit trail.

Sienna Mcpherson · 4 min read

Hands mounting a smartphone onto a tripod clamp to record a video.

Distribution

Software companies' creator video use jumped 55% this year, and AI is already citing it in shopping answers

B2B software's creator video use is up 55% this year. IAB data shows AI shopping tools already weigh creator reviews in their answers.

Sienna Mcpherson · 4 min read

Low-angle view of stacked cardboard boxes on tall warehouse shelving

Positioning

Martech category labels have stopped describing products, and a blind test shows buyers can't tell CRMs apart

Vendors reshuffle category labels every year, but a blind test found buyers can't tell rival CRMs apart on messaging alone.

Sienna Mcpherson · 4 min read

Close-up of a professional audio mixing console with glowing colored buttons and sliders in a dim studio.

Tools & Analytics

Marketo's co-founder launches Phave, an AI marketing platform priced by reach, not database size

Marketo co-founder Jon Miller launches Phave, AI marketing automation priced by monthly reach, not database size.

Sienna Mcpherson · 4 min read

A sliver of light entering a pitch-dark room through a barely-open door.

Google adds AI Max reporting, two years after advertisers called it a black box

Google promises AI Max reporting that shows which search term, asset and page earned a conversion, after two years of black-box complaints.

Sienna Mcpherson · 4 min read

An empty white billboard panel on a city sidewalk, with a pedestrian crossing sign and storefronts in the background.

Tools & Analytics

IAB gives AI ad-buying agents a shared proposal format, and measurement contracts get a template

IAB Tech Lab and IAB released standards for AI ad-buying agents and measurement contracts, both open for comment through Oct. 22.

Sienna Mcpherson · 4 min read

Aerial view of a road intersection with vehicles heading in different directions

ChatGPT's share of AI prompts fell to 50% from 70% in six months, and most GEO dashboards still watch only one assistant

ChatGPT's share of AI prompt volume fell from 70% to 50% in six months as Gemini and Claude gained ground, per Comscore.

Sienna Mcpherson · 4 min read

Close-up of a hand in a suit sleeve signing a printed document in a black portfolio binder.

Positioning

OpenAI now discloses when its AI misbehaves, and few software marketers have written their own accountability document

OpenAI just started disclosing its AI's failures. A school district already wrote the accountability document most vendors still lack.

Sienna Mcpherson · 4 min read

A marketer at a wall of sticky notes planning a sequence of work

Retention

SaaStr's inbound agent runs on renewal data, which marketing usually doesn't own

The reusable part of SaaStr's agent teardown is the build order: renewals first, and acquisition inherited the corpus.

Sienna Mcpherson · 4 min read

Colleagues talking across a meeting table beside an open laptop

Messaging

AI job-loss expectation rises with income and awareness, and that describes your buyer

Pew's 37-country survey finds job-loss expectation rises with income and AI awareness - the two things that define a software buyer.

Sienna Mcpherson · 4 min read

A laptop displaying a dashboard of business metrics and charts

Pricing

Gross margin is now a benchmark metric, and a great magic number can mean you under-invested in marketing

The new benchmark adds gross margin and gross retention, and says a great magic number may mean you under-spent on go-to-market.

Sienna Mcpherson · 5 min read

A laptop showing HTML and CSS source in a code editor on a white desk

Google can pick a stranger's domain as your canonical, and Search Console won't show you the traffic

Identical framework error screens can cluster unrelated sites, and the canonical Google picks may sit on a domain you do not own.

Sienna Mcpherson · 4 min read

Two colleagues talking at a table beside an open laptop

Distribution

Google's Search profile bar drops to 10,000 followers, and yours may already exist unclaimed

Google cut the Search profile threshold to 10,000 followers and says it does nothing for ranking. The payoff is Discover.

Sienna Mcpherson · 4 min read

A woman points at a grid of sticky notes on a wall while colleagues watch from a table of open laptops

Retention

SaaStr wrote 214 free articles about Replit, and what earned them was one engineer nobody reassigned

SaaStr itemised 214 free articles, 5.9M impressions and $0 paid. The part that earned it was a headcount decision, not a campaign.

Sienna Mcpherson · 4 min read

Laptop showing a dark analytics dashboard

Tools & Analytics

HubSpot now scores how complete your context is, and its 3.6x proof compares AI users with non-users

HubSpot's Unbound26 release scores your data completeness. Its headline 3.6x figure is measured against customers using no AI.

Sienna Mcpherson · 4 min read

A laptop open on a white desk running a code editor, with a second display behind it

Distribution

Blocking AI training no longer costs you Googlebot, and it still won't keep you out of AI answers

Cloudflare split training from search crawling on September 15. The setting most marketers will reach for does not do what they think.

Sienna Mcpherson · 4 min read

A planning session at a sticky-note wall, colleagues seated with laptops

Positioning

AI search is now the top media challenge, and buyers are answering it with brand spend

The IAB makes AI-driven search the top media challenge, and the budget it unlocked is going to brand, not tactics.

Sienna Mcpherson · 4 min read

A laptop screen showing a dark analytics dashboard of charts and figures.

Google has started paying for grounding, and the panel shows earnings but not usage

Google's AI contribution pilot pays when pages shape an AI answer, and shows a monthly figure with no usage behind it.

Sienna Mcpherson · 4 min read

Two colleagues talking across a meeting table with a notebook and an open laptop

Retention

Harvey puts an ex-lawyer in every deployment, and now certifies people it doesn't employ

About 180 ex-lawyers sit inside Harvey deployments, the post-sales ones carry a quota, and outsiders can now be certified for the job.

Sienna Mcpherson · 4 min read

A laptop showing an analytics dashboard of charts and metric tiles

The same 3-4 word query now drives 46% of paid conversions and almost no organic clicks

Longer searches now carry 46% of Google Ads conversions and 0.3 organic clicks per 100 impressions. Same query, opposite outcome.

Sienna Mcpherson · 4 min read

Colleagues in a bright office reviewing sticky notes on a wall during a planning session

Pricing

The FTC wants three facts disclosed on a personalized price, and it never mentions business buyers

A three-part disclosure test for personalized prices, a Sept 25 comment deadline, and total silence on business buyers.

Sienna Mcpherson · 4 min read

Two colleagues talking across a meeting-room table beside an open laptop

Pricing

Only 16% of CMOs feel able to defend their AI spend, and the price of it is still subsidized

Boards want proof AI spending works. Only 16% of marketing leaders feel able to give it, and the price is still subsidized.

Sienna Mcpherson · 4 min read

Two people marking up a printed page between two open laptops

Distribution

Content marketing hit a 12-year performance low, and AI adoption does not explain it

Only 13.9% of content marketers report strong results. The survey blames the practices teams dropped, not AI adoption.

Sienna Mcpherson · 4 min read

Marketing performance dashboards on a desk

Distribution

Automated campaigns take 12% of US ad spend, and Google's targets no longer beat themselves

AI campaign types now take 12% of US ad spend, and Google's target bidding changed underneath them.

Sienna Mcpherson · 4 min read

Two colleagues studying data on a laptop screen in a shared office

Tools & Analytics

Google's geo experiments go global, and its new uplift metric counts conversions, not customers

Meridian GeoX is generally available worldwide and Google Ads gains a Data Strength Uplift metric. Only one fits a B2B software budget.

Sienna Mcpherson · 4 min read

A laptop on a white desk showing a code editor, with a larger monitor behind it.

Google may still judge your site on the programmatic pages you already deleted

Mueller says cleanup and re-earning trust are two different jobs, and only the first one is fast.

Sienna Mcpherson · 4 min read

Two colleagues studying a laptop screen at a shared office desk

Google's EEA rebuild gives aggregators the top unit, and splits your rank data by region

Google's DMA redesign puts comparison sites above direct suppliers in Europe, and makes one global rank number a blended average.

Sienna Mcpherson · 4 min read

A desk with an open laptop, a notebook and a coffee cup

Distribution

More than half of web requests are automated, and retargeting is where the budget leaks

Bots are over half of web requests. Agencies say retargeting pools are the casualty - and llms.txt enforces nothing.

Sienna Mcpherson · 4 min read

Tools & Analytics

A B2B ChatGPT ads test matched 336 clicks to 146 companies, and only five fit the ICP

Published CPCs run $4.41 to $22.89 with no OpenAI benchmarks, and the one B2B test that checked found five ICP matches in 146.

Sienna Mcpherson · 4 min read

Two colleagues reviewing work on a laptop in an open-plan office

Agencies are capping their AI agents' tokens, because a rule in a prompt is only a suggestion

Agencies are adding audit logs and token caps to agentic tools. The limits that hold live in permissions, not prompts.

Sienna Mcpherson · 4 min read

An open notebook and laptop on a wooden desk

Messaging

Your old product name wins the AI answer, because it matches the question

The wrong claim about your product is usually one of your own, still sitting on a page nobody has opened in three years.

Sienna Mcpherson · 5 min read

A laptop showing code on a white desk beside a monitor

Distribution

AI orders on Shopify grew 15x, and the checkout underneath still assumes a human

Agents are placing orders and spending budgets. Only one side of that transaction built logs, caps and named owners.

Sienna Mcpherson · 5 min read

Web analytics dashboard on a laptop screen

Tools & Analytics

Google's traffic grew 10.72% while its clicks to sites fell, and GA4 files the gap as direct

Google US traffic is up 10.72% while clicks out fall, and GA4 files the difference under direct.

Sienna Mcpherson · 4 min read

Two colleagues reviewing a printed document at a desk with laptops

Pricing

California starts taxing SaaS on January 1, and how you invoice decides the size of the bill

SB 122 pulls software into California sales tax from January 1. The exemptions turn on how the contract is written, not who sells it.

Sienna Mcpherson · 4 min read

Tools & Analytics

Your AI visibility score is now a commodity, and moving it is still nobody's job

Three vendors and one agency published the same admission in two days: counting AI citations is solved, changing them is unassigned.

Sienna Mcpherson · 5 min read

A team meeting around a table with laptops and sticky notes

Pricing

Software buyers will self-serve a $25,000 purchase, and only 17% of vendors can take it

Buyers converge on a shortlist faster than ever, then stall at the quote. Agents do not stall - they fail.

Sienna Mcpherson · 5 min read

A laptop showing analytics charts on a desk

AI Mode stopped citing sources on Gemini 3.8 Flash, and only paid subscribers could see it

A model swap briefly killed AI Mode citations on the paid tier - the one most visibility tools never check.

Sienna Mcpherson · 4 min read

Two colleagues reviewing figures together on a laptop in a shared office

Distribution

Google keeps AdX, and the new bid transparency goes to publishers, not advertisers

A judge rejected the AdX breakup for behavioral remedies. Every new disclosure runs to publishers, not the advertisers buying.

Sienna Mcpherson · 5 min read

An open laptop and notebook on a wooden desk

Distribution

Google's Ads MCP server is read-only, so agents get write access from vendors first

Google shipped a read-only MCP server for Ads. The write path is arriving from connectors instead.

Sienna Mcpherson · 4 min read

A laptop screen filled with lines of source code on a desk

Only SEO tools are requesting your markdown, and Claude Code reads your docs instead

The format debate is a distraction. What agents actually fetch is documentation and pricing - pages most marketers do not own.

Sienna Mcpherson · 4 min read

Two colleagues in conversation at a table with a laptop open between them

Forum threads now feed Google and AI answers, and 30 of 71 Cloud 100 subreddits feed nothing

Ahrefs and Foundation data show forum threads feeding Google and AI answers, while most B2B software communities earn no citations.

Sienna Mcpherson · 5 min read

A marketing team planning at a wall of sticky notes

Distribution

ChatGPT ads open self-serve in Europe, but your buyers are on the ad-free tier

Self-serve ChatGPT ads are now open across Europe. The catch for B2B: your paying buyers never see them, and ads don't buy AI citations.

Sienna Mcpherson · 5 min read

Tools & Analytics

Search Console now counts your AI impressions worldwide, but not the clicks

Google finished the worldwide rollout on Aug 31. You get AI Overviews and AI Mode impressions in Search Console, but no click data.

Sienna Mcpherson · 5 min read

A laptop screen filled with dark-themed dashboard charts and usage metrics

Positioning

Pricing

Pricing is positioning: what your $29 really says

Every price is an argument about who the product is for. Most software makes the wrong one.

Dana Levin · 7 min read

Two colleagues working together at a laptop in an office

Distribution

The first 100 users won’t come from Product Hunt

Where early software users actually come from, and why launch day is the least of it.

Sienna Mcpherson · 7 min read

A person gesturing mid-explanation across a meeting table

Messaging

Stop explaining features. Start naming the problem.

Feature lists describe the product. Buyers are shopping for the problem you remove.

Dana Levin · 6 min read

Two people working on laptops in a meeting room, seen through glass

Retention

Churn is a marketing problem before it’s a product one

Most cancellations are promises the marketing made and the product never agreed to.

Sienna Mcpherson · 7 min read

Positioning

The positioning audit: twelve questions that reveal what you’re actually selling

Most software doesn’t have a marketing problem — it has a clarity problem. Run this audit before you write another word of copy.

Dana Levin · 14 min read

Tools & Analytics

Pageviews.ai review 2026: the best Google Analytics alternative for software marketers

Privacy-first, AI-powered and priced for growing teams. Our full, unsponsored verdict.

Sienna Mcpherson · 12 min read

Everything we’ve published.

Salesforce buys Loops to make Tableau explain why your numbers moved

Honeyjar launches an AI PR agent that pitches reporters, but says when you're not ready

Google's new Gemini agent gets its own Workspace email address and a seat in your inbox

Anthropic bans Claude-powered content networks built to sway AI answers

ChatGPT's Intelligent UI builds calculators inside the chat, and SaaS lead-gen tools are in its path

The Document Foundation writes down six conditions for adding AI to LibreOffice, and says none are met yet

OpenAI recruits software vendors to train its models on their own products, starting with Ironclad

OpenAI watermarks ChatGPT and Codex text in the EU, and editing cuts detection from 92% to 66%

Chargebee's billing overhaul shows how CodeRabbit, Gorgias and Zapier actually price their AI features

Cloudflare starts charging AI agents per API call, and four companies are already collecting

Google's helpful-content guidance now calls fabricated author bios deception, and ghostwritten SaaS blogs are exposed

OpenAI launches Dots, an always-on agent that watches for you but can't act on what it finds

Google tells sites to fact-check AI content before publishing, and the rule now reaches your title tags

Salesforce agrees to buy Listen Labs, giving marketers an AI shortcut to test messaging before real customers see it

Reddit shuts off RSS in November and its public API by March, and marketers lose a free window into its communities

OpenAI opens an enterprise marketplace with 32 partners, and there's no checkout button yet

Braze opens its AI assistant to Claude and ChatGPT, and its CEO says the dashboard still wins the review

Software has the shortest average CMO tenure of any industry, at 27 months

RevenueCat data shows annual SaaS trials converting best at 30 days, not 14

Salesforce, HubSpot and Atlassian are now pricing AI agent access separately from seats, and the rates don't agree

Google Ads adds IP address and timestamp matching to Customer Match, and it must be uploaded unhashed

Two in three top AI companies now charge by usage, and Stripe says pricing pages haven't caught up

Gorgias put its own AI agent in a public benchmark, and published every place it lost

Google search referrals to publishers dropped 40% this year, and AI still isn't filling the gap

AI agents are running your GTM stack, and a third of ops teams can't say how many

Software companies' creator video use jumped 55% this year, and AI is already citing it in shopping answers

Martech category labels have stopped describing products, and a blind test shows buyers can't tell CRMs apart

Marketo's co-founder launches Phave, an AI marketing platform priced by reach, not database size

Google adds AI Max reporting, two years after advertisers called it a black box

IAB gives AI ad-buying agents a shared proposal format, and measurement contracts get a template

ChatGPT's share of AI prompts fell to 50% from 70% in six months, and most GEO dashboards still watch only one assistant

OpenAI now discloses when its AI misbehaves, and few software marketers have written their own accountability document

SaaStr's inbound agent runs on renewal data, which marketing usually doesn't own

AI job-loss expectation rises with income and awareness, and that describes your buyer

Gross margin is now a benchmark metric, and a great magic number can mean you under-invested in marketing

Google can pick a stranger's domain as your canonical, and Search Console won't show you the traffic

Google's Search profile bar drops to 10,000 followers, and yours may already exist unclaimed

SaaStr wrote 214 free articles about Replit, and what earned them was one engineer nobody reassigned

HubSpot now scores how complete your context is, and its 3.6x proof compares AI users with non-users

Blocking AI training no longer costs you Googlebot, and it still won't keep you out of AI answers

AI search is now the top media challenge, and buyers are answering it with brand spend

Google has started paying for grounding, and the panel shows earnings but not usage

Harvey puts an ex-lawyer in every deployment, and now certifies people it doesn't employ

The same 3-4 word query now drives 46% of paid conversions and almost no organic clicks

The FTC wants three facts disclosed on a personalized price, and it never mentions business buyers

Only 16% of CMOs feel able to defend their AI spend, and the price of it is still subsidized

Content marketing hit a 12-year performance low, and AI adoption does not explain it

Automated campaigns take 12% of US ad spend, and Google's targets no longer beat themselves

Google's geo experiments go global, and its new uplift metric counts conversions, not customers

Google may still judge your site on the programmatic pages you already deleted

Google's EEA rebuild gives aggregators the top unit, and splits your rank data by region

More than half of web requests are automated, and retargeting is where the budget leaks

A B2B ChatGPT ads test matched 336 clicks to 146 companies, and only five fit the ICP

Agencies are capping their AI agents' tokens, because a rule in a prompt is only a suggestion

Your old product name wins the AI answer, because it matches the question

AI orders on Shopify grew 15x, and the checkout underneath still assumes a human

Google's traffic grew 10.72% while its clicks to sites fell, and GA4 files the gap as direct

California starts taxing SaaS on January 1, and how you invoice decides the size of the bill

Your AI visibility score is now a commodity, and moving it is still nobody's job

Software buyers will self-serve a $25,000 purchase, and only 17% of vendors can take it

AI Mode stopped citing sources on Gemini 3.8 Flash, and only paid subscribers could see it

Google keeps AdX, and the new bid transparency goes to publishers, not advertisers

Google's Ads MCP server is read-only, so agents get write access from vendors first

Only SEO tools are requesting your markdown, and Claude Code reads your docs instead

Forum threads now feed Google and AI answers, and 30 of 71 Cloud 100 subreddits feed nothing

ChatGPT ads open self-serve in Europe, but your buyers are on the ad-free tier

Search Console now counts your AI impressions worldwide, but not the clicks

Half of Linear's work is agent-created, and Salesforce says its UI isn't the product

WebMCP goes live, and your signup flow becomes something agents can call

Google splits site reputation enforcement by region and names four tests

AI answers name your product, then recommend a competitor

Pricing is positioning: what your $29 really says

The first 100 users won’t come from Product Hunt

Stop explaining features. Start naming the problem.

Churn is a marketing problem before it’s a product one

The positioning audit: twelve questions that reveal what you’re actually selling

Pageviews.ai review 2026: the best Google Analytics alternative for software marketers

One briefing, every Tuesday.